Artyom, a 13-year-old schoolboy from Moscow, discovers a mysterious box of matches in his school locker, which can grant any wish. Artiom does not miss the opportunity to become a real wizard and gives free rein to his unbridled fantasy. A match cracks and an elephant walks along Moscow Boulevard. Another lights up, and the whole street, against its will, dances a mad dance. Later, Tema meets a mysterious young magician. Together they soar through the starry sky, descend to the seabed without scuba gear, travel through the worlds of fantasy and memories… Truly endless possibilities for matches open up in Tema. However, everything has its price.