"Split Personality" is the author's method of constructing the main character, which appears on the juncture of the Internet blog and documentary cinema.
A famous Japanese artist from New York Yuta Ishino brings his pictures to Samara, the capital city of Povolzhye. The preparation for the opening of the exhibition becomes a meeting of two cultures. Yuta tastes "Russian sushi", learns what "Russian haiku" is and understands the meaning of the phrase "Where's the strong point, brother"...