Born in 1969 in Yalta. He grew up in Kaliningrad, where he lived until 1996, and graduated from the Baltic States Academy, which was then called the Kaliningrad Higher School of Marine Engineering. He began working at television. He tried to become a director all his adult life, and already in the 8th grade he imagined himself as a director on a set. In 1996 he came to Moscow. During the 1996 election campaign, He photographed propaganda material for political figures. He took whatever jobs he could find: he made some programs about accounting for NTV. In 1998, he started working at MTV as a Head of the promotion department – he was in charge of the image and design of the channel. Since 2000, he started filming commercials. He left MTV as a creative director in 2004. He then shot music videos and was a commercial director. In 2005, he founded the company "Oki-Doki".
