A thin thread sews together the pieces on the plot of fictional cinema, documentaries and improvisation with the participation of the inhabitants of five authentic regions of Russia. The protagonists of the film, painters and fashion designers, reflect and rethink the culture that is leaving, participating in amazing rituals and becoming witnesses to a way of life that is disappearing. Drama, comedy, phantasmagoria, tot is tied by a thin thread to popular philosophy, to the sadness and beauty of popular culture, to old symbols and their new reinterpretation.