An ordinary Belyakov family from the city of Taganrog comes to Turkey on vacation and finds themselves in a difficult situation: due to a mistake by the head of the family, Sergei Belyakov, the hotel rooms were paid for the next year, and there is no money for the return trip.
But troubles never come alone. At the hotel, the Belyakovs meet the wealthy Dubravin family, whom they have been mortally envious of since their school years, and try to compete with them in everything. The Belyakovs cannot admit their failure to their "sworn friends" and go for broke: they begin to pretend to be representatives of the elite, digging themselves deeper into their lies. And the exposure is getting closer. After all, the Belyakovs live in the hotel illegally, spending the night wherever they can. And the hotel's chief manager, an implacable fighter against Russian violators named Ali, is already following in their footsteps. In such a tense situation, conflicts between the Belyakovs inevitably develop to a critical point. But perhaps this is exactly the adventure that the Belyakovs need to experience in order to resolve these conflicts once and for all.