The main character of this story is a successful actor, a star of show business, Igor Uspensky. His life consists of full-time filming, concerts, presentations, business meetings, interviews and social events. He is forced to "twist" day and night without finding a moment of rest or pleasure. And his charming wife and pretty little daughter see him only, at best, late at night, when he comes home to sleep for a few hours. But all this work is not in vain. Igor is very popular and once he was nominated for the "Man of the Year" award. However, it takes him some time to get ahead of his main competitor, the singer Mikhail Stasov, whose great hits have turned the heads of all the women of Russia...
In the vicinity of the city lives Seva, who looks remarkably like Igor Uspensky. He works as a masseur in a beauty salon, lives with his dog, whom he calls Sergei Valeryevich, and is perfectly content with his life, unaware of his resemblance to the star. One day, the director of the salon persuades Seva to play a small role in an advertising film in which Igor Uspensky HIMSELF (obviously dubbed by Seva) gives massages to the salon's clients. This video is posted on the Internet, so Uspensky learns that he has a double. Realizing that there is no time to lose, Uspensky does not seek to sue the salon, but offers Seva to be his double. He will only have to attend a few meetings and social events in place of Igor Uspensky. Seva accepts the offer and... falls into the unknown world of show business, where extraordinary adventures await him...
