Yesterday's schoolboy Mitya dreams of fame, but has no idea what price he'll have to pay for it. A random car accident, captured on a cell phone, makes him a hostage to a frantic media race. He gets caught in a whirlwind of political games and becomes a tool for earning millions of views on a talk show. However, even this proves insufficient for the media. Mitya tries to escape this cycle before he's buried in the news feeds.
