Director,
Writer,
Production Designer,
Sound Designer,
Producer

Born in 1957, USSR (Russia)

 

 

Yana NEDZVETSKAYA

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Яна НЕДЗВЕЦКАЯ

Yana NEDZVETSKAIA

Biography

The famous fashion designer was born on December 25, 1957, in Vorkuta (a mining town north of the Arctic Circle) into a family of modest civil servants with little inclination to spoil their daughter and buy her new clothes or shoes, etc. That is why from the age of 10, little Yana began to make dresses from her mother's old-fashioned clothes. Then, at the request of her friends, she created for them. Then a little later, she dressed her mother and her friends. Despite this occupation, she was a serious student; literature and Russian language were her favorite subjects. However, after the baccalaureate, she opted for the Institute of Construction (MICI), faculty of Construction of nuclear sites. But after graduation, she decided to acquire a second higher education and entered the VGIK, Screenplay department. Finally, she completed studies at the Moscow Literary Institute (Prose department) and two years later, in 1997, she became a member of the Union of Writers of the Russian Federation. She wrote stories, essays and articles for various magazines. (1) Which proves her eclecticism.
Meanwhile, in 1988, during Perestroika, she joined forces with friends and, alongside her studies, created a fashionable clothing manufacturing cooperative that would prosper. In 1997, she won an IREX scholarship and went on an internship in Oregon (USA). She then created her fashion house "Lo" (the beginning of the word Lova). This allowed her to meet a prestigious client, First Lady Hillary Clinton. Thus, by the end of the 1990s, Yana Nedzvetskaya was a prominent designer. Many firms created at the same time had long since closed their doors, but her "Lo" brand survived. In 2010, she created another firm, "J.N." (her international initials: Jana Nedzvetskaya). She now runs the magazine "Lo Magazine," which she founded.
In 2012, during a fashion show titled "Armageddon. Psalm 36:29," she caused a stir: her models fell to the bottom of a swimming pool. The footage was filmed, posted online, and then broadcast on the specialty channel Fashion TV. She designs all of her own fashion shows: script, set design, music selection, and so on. Making a short film then became a no-brainer.
(1) Her first publications were collections of verses: "Ma trace pieds nus" (1992) and "La Muscovite" (1997). She also wrote the lyrics for songs—music by A. Baturin, performed by A. Budakov.